While everything is about Sight and Sound in product promotion, not many have been tapping on Smell, and the sense of Smell is directly built-in to our emotions and memories.

Ambient Scent Marketing, or Olfactory Marketing, is a stimulation method that creates a lasting impression and transmits values which are retained in the memory.

The sense of smell is processed directly by the olfactory cortex which is connected to the part of the brain responsible for the formation, storage and retrieval of memories.  This explains why scent is so effective at triggering emotions.

What are the benefits of scent marketing?

Improves Brand Recognition: the power to unify a brand or product with a buyer’s emotions

Improves Guest Experience: fresh, clean air with therapeutic properties.

Makes your Brand Memorable: by using fragrance that is associated with your products or services to imprint a pleasant memory.

Extends the Time Customers Linger: stores that utilized scent marketing witnessed increase of people staying up to 20% longer and much more sales.

Creates Value Perception: A Scent can both invoke memories and increase the appeal of products or services

Encourages Repeat Business: According to Bain & company, returning customers typically spend more than 67% than first customers. The right scent in the right place invokes memories and associations that goes on a loop whenever the fragrance hits the consumer’s unwary nose.

Give it a try.   

Contact us and find out which scenting solution is best fitted for your space.

Sources:

-ThoughtCo. Olfactory System.

-Rimkute, Justina; Morales, Caroline and Ferreira, Carlos (2016). The effects of scent on consumer behaviour.

-Paula Fitzgerald Bone, Pam Scholder Ellen, Scents in The Marketplace: Explaining a Fraction of Olfaction

–Maureen Morrin, S. Ratneshwar, The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands.

– Sugiyama, Haruko & Oshida, Akiko & Thueneman, Paula & Littell, Susan & Katayama, Atsushi & Kashiwagi, Mitsuyoshi & Hikichi, Satoshi & Herz, Rachel. (2015). Proustian Products are Preferred: The Relationship Between Odor-Evoked Memory and Product Evaluation. Chemosensory Perception. 8. 1-10. 10.1007/s12078-015-9182-y. Introduction